Element Skateboards: Catering to the Niche Sport

There are huge sports that are eagerly followed by millions of fans worldwide, such as basketball or football. Then there are specialized sports, followed by less but with much more devotion and enthusiasm by fans and athletes alike – like skateboarding. Element Skateboards provides equipment and apparel for this specific niche, catering to the skater identity of thousands everywhere.

Founded in 1992 by Johnny Schillereff as Underworld Element Skateboards, the company changed its name to Element Skateboards following several financial difficulties leading to its acquisition by other larger sports brands. Based in Irvine, California, Element Skateboards makes skateboard decks, clothing and footwear for skateboarding. The company has sponsored some of the more popular skaters in the country, and has contributed significantly to the sport and to the skater culture with its products. Now owned by Active in the USA and Billabong in Australia, Element Skateboards can be found around the world, particularly in New York City, Sydney, Madrid, Honolulu, Orlando, Nottingham, Liverpool, Bristol, Plymouth and Burlington.

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