Fossil, Inc.: World Class Branding and Innovation

Despite what the name suggests, there’s nothing “pre-historic” about the Fossil brand or the company that has developed the brand from scratch in the 1980s. In fact, the internationally-known watch brand is popular for being innovative and fresh.

Fossil, Inc. was founded in 1984 by Tom Kartsotis with the help of his older brother Kostas. The brothers named the company Fossil as a reference to the nickname that they had for their father. Fossil watches are known for their vintage look, but other than that, there’s nothing old about the company.  Fossil, Inc. later on expanded their line to include leather goods like wallets, belts, handbags, and shoes, as well as clothing and other fashion accessories. They also released a second line of watches called Relic.

The company had an IPO in 1993 and since then, the brand was able to establish itself in the international market. The company continued to grow with Relic following the path of the Fossil line in releasing leather goods and accessories aside from the watches they are known for. They also began acquiring established local and foreign watch brands including the Swiss brand Zodiac, Denmark’s Skagen, and other world class watch brands including Abacus, Karl Lagerfeld, and MICHELE. Fossil, Inc, also designs fashion accessories and timepieces under licensed brands including Burberry, Michael Kors, Marc by Marc Jacobs, Armani Exchange, Emporio Armani, DKNY, Diesel, and Adidas.

The thing that makes Fossil, Inc. tick is its ability to create a distinct style that defines each and every brand they own or license. This can only be done by hiring the best and brightest talent in the fashion and accessories industry. With the wide range of brands and brand identities under the Fossil umbrella, there’s something for everyone in any one of Fossil’s 390 stores around the globe and through its ecommerce website.

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